Ale Vidal

Wednesday, January 6, 2016

About every 3 years, I take time to reanalyze where I am in my business and how my message is being communicated online. These past 2 years were such a defining time in my work that I knew it was time to update my brand and visual presence. Not really re-brand... just truly communicate the evolution of my business and how it has been refined over these past 2 years.

Current Status: New logo? Check. My logo was designed by Jen Olmstead (link) to introduce my current shift from "Imaginale" to "Ale Vidal." Website? Almost! It is currently in the final stages, designed by Creative Riot (link) --- who also happen to be my clients!

Aside from actually re-designing my logo, one of my favorite parts of this entire process was getting to do brand homework for myself. Part of my film process is giving my clients homework, and this time - I was on the other end. I was curious as to what kind of questions I would be asked and I think these 3 truly forced me to articulate what exactly it is that I do...

Who or what is Ale Vidal? 
My name is Ale Vidal – I’m a storytelling creative that connects brands to their audience in an emotional and intimate way. I specialize in directing cinematic, evocative content based on a brand’s worldview by producing short films and photographs. My goal is to create a story that is captivating and true – one that people can’t stop thinking about and find worthy of sharing.

What makes it special?
It makes people come alive. These films speak a language that transcend logic and so the audience is moved by the brand represented – wanting to further associate with that brand.  To me, these are the elements I focus on and transform: emotion, connection, and direction.

Why do your clients choose to work with you?
They either a) long to take their brand to another level – one that is different and creates a gripping connection or b) want to communicate a specific message (campaign) in a way that will create an emotional response with their audience.

I don't really use the word "re-branding" for this particular process of mine because it's not that my brand message or even visual identity is completely transforming. It's just that we all evolve in our business, our life stage, and who we are as people. That doesn't mean *change* per say, but life gives us clarity as time passes. I knew my current website was no longer communicating my vision moving forward and how it has already evolved. I'm a lot more focused on being a director and I believe that I was in a very photographer-centric arena where now I'd really like to expand my space to involve more agencies and other creatives. 

So that's a little glimpse into what has triggered all of this, and a process that has really been a year in the making. You should try answering those questions for your own business :) Stay tuned as we continue moving forward into this journey.... thanks for being a part of it! 


  1. Hi Ale,

    Great post! We are going through a similar process and it is good to see another perspective on it. I really like the questions you asked yourself and the responses that helped form how you have grown.
    Do you have any other insights into what to focus on during this process? We will be asking ourselves similar questions and firming up our new direction, I would love to hear any advice you might have.
    Thanks and keep creating great work!

    1. Hi Brian!

      Thank you! I will be continuing to talk about some of these questions that I've had to answer, but I'd be happy to give you a little early peek:

      - Who is your target market?
      - HOW do you want to be viewed by this target market?
      - What problem are you hoping to solve / solutions you are hoping to provide?

      So if I want my clients to see me both as their storyteller AND brand strategist, I need to make sure that the content I put out there via Blogposts and Instagram is *reinforcing* this. I do this by sharing my process of storyboarding, understanding a company's visual identity, and building a character for their brand film. This message that I put out there continues to communicate to my target market that they can trust me when it comes to their brand and that I can speak into it. Be specific. If you don't continue to put out consistent messages, then you run the risk of blending in with the rest. One of the goals I told my website designers is that my ideal client would land on my page and immediately say "YES. This is my girl."

      Hope that helps!

    2. Hi Ale,
      This is perfect! We have been looking at some of these questions as well and your input is a perfect compliment. We are definitely looking at our outward messaging and how we can communicate it more consistently.
      Thank you for taking time to get back to us, we're looking forward to seeing your brand and creativity grow.
      Thanks again!

  2. Brand evolvement? could be the word for you looking for. Love watching all of your brand movies you create. I hope when I am all grown up I have a good pinch of your inspiration working for me. Excited to see where 2016 takes you!

    1. Haha, you are too sweet! Thank you so much! For the longest time I couldn't put my finger on what word could adequately describe the transition and process that I do for other clients and that I was doing for myself. So I was quite happy when I realized that evolvement communicated it perfectly!



Ale Vidal © All rights reserved · Theme by Blog Milk · Blogger