People's stories are buried deep.

As a storyteller - we are the ones responsible for creating the circumstance where the story will rise to the surface. People's stories are buried deep. You can't expect them to magically show up.

And to be honest with you, this is one of the most crucial steps for me in making these brand films. Once a client and I are on the same page about being a good fit, THAT is the next conversation we have. A conversation about purpose, about our promise to our audience, about what makes you different.  I don't expect my client to tell me all of this - I have to guide them by creating an environment that will bring this out.

So, there we were, sitting in Jocelyn's dining room talking about this very thing. And it was like my filmmaking approach was looking into a MIRROR.  The intimacy and depth behind Jocelyn's design process is beautiful and goes beyond designing a room. I mean, you start to think about the way you want to live your life. THAT kind of depth.

I realized this film needed audio. And "needed" in the sense that I couldn't justly make this film without you hearing what Jocelyn had to say. Which is really funny because if you know me, you know that I try very hard to AVOID incorporating (speaking) audio. I used to see it as a way that people would literally "tell" a story rather than experience it. But during our conversation, my gut immediately told me that this particular message had to be spoken - something that I rarely feel. I love it. I know there is such power in the words that someone has to say and I'm excited to keep finding pockets of these moments where sometimes words are the only way to get to the heart of the story.

I would've never imagined that this initial inquiry from an "interior designer" would evolve into a story like this. A story that strongly rings true to my own theory in brand films. Huge thank you to my girls Alex of AVE Styles and Mary Claire for assisting me and the amazing Promise for sending Jocelyn my way.



"That is the blueprint of my work. It's that someone leaves our conversation knowing more about who they want to be, and how they want to live." Absolutely Jocelyn... absolutely.