Ideas for Branding Your Photography

Wednesday, May 4, 2011



How cool is that cork ball chandelier?! Guess where it's from.

Anthropologie
.

Not surprised, huh? I took that photo in Vegas, admiring the brilliance of the Anthropologie branding. I mean, people make photoshoots inspired off of this store, they design cards and stationary with Anthropologie as the driving force.

I bet if you asked 10 regular Anthropologie shoppers to choose 3 words to describe the store -- over half would have very similar descriptions. Why? Because their branding is consistent.

I decided to venture into a small project in furthering my photography brand. My packages. I needed more than a burned CD and delivered prints. I wanted my clients to see me in my delivery and not just my photos.

So I went shopping...



Without a plan, really. Armed with just a sticky note with 4 stores I scribbled down, I decided to just wing it. I ended up buying the following at Michaels and one of the BEST paper boutiques I've ever gone to: Mystic Paper.



Ugh, talk about overwhelming. I think graphic designers - or designers in general - have the HARDEST time designing for themselves. My mind thinks about a million directions and styles and "just winging it" is the dumbest plan.

Fortunately, I stuck to a color scheme (coral -- who is surprised?!) and forced myself to only buy "embellishments." I loooved Mystic Paper, but it would be so easy to turn my branding from Imaginale to Old Lady Scrapbooking if I wasn't careful with my purchases. Talk about paisley overload.



I got the greeting cards at Michaels and I loved how they had an opening on the front cover. I used the stickers I bought for my client's initials. They were typewriter stickers which is consistent with the way I label their names on the photos.



See?



Then I cut one of the flowers from the ribbon and played around with a leaf embellishment..



I also purchased a label maker for my CD's and carried out the same style. Typewriter font + my logo (in coral). I love combining modern lines with curves -- resembles my love of mixing fashion with feminine details.




And look! NOT planned at all, but their names on the CD fit perfectly behind the slot of the card!



I decided to move the flower and leaf on the envelope cover instead of the card cover so it wouldn't be squished inside. Then I wrapped the striped twine around and I was in love!!



I taped the ribbon with my special tape..



...and finished it off with a vintage stamp sticker.



Yes. That's what I was looking for.

Mind you, this is only a start. Obviously my goal is to continue developing and expanding my branding, but more than anything -- to be consistent. For people to know when it's my work and take home my love of detail.

Now, the challenge is going to be what I do when I have a male model or male high school senior. Clearly he will probably not enjoy a pretty little flower on his package ;) Or you know, maybe he will? :D

What steps have you taken to ignite your branding?

7 comments:

  1. LOVE your thought process for branding Ale! (Minus the winging it moment). ;) The rose and leaf are so cute!!! Encouragement and motivation to work on my own personal venture in branding more! Thanks for the post!!

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  2. Sweetheart, I love the post, but I would like to correct one error. You made no mention of that dashing young man in the first photo. Shame on you ;)

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  3. Totally agree - designers have a really hard time branding themselves. Its so hard to choose and narrow down for yourself when there are so many options you like. I rely a lot on other people's opinions when it comes to branding my own stuff, because ultimately the branding is really for them, and not for myself -- although, I always make sure that its something I love too :)

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  4. Ale this is incredible, simply amazing! When you get a boy senior you can do hotwheels or legos or something lol.

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  5. Thanks Britt! We shall continue to motivate each other! :)

    Jose -- you mean the hunk in violet?!

    Kristen -- haha, I knew you could relate! :)

    Melyssah -- thank you girl!! I really appreciate that. Hey, you know, I bet something quirky/interesting could be made out of legos ;)

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  6. beautiful!

    and.. geez.. can anthropologie ever go wrong?

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