tag:blogger.com,1999:blog-80302429189076673792024-03-12T18:28:30.164-07:00Ale VidalPhoenix Wedding, Motion, and Editorial photography. Intimate, romantic, and playful. Portfolio: http://www.imaginaledesign.comImaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.comBlogger552125tag:blogger.com,1999:blog-8030242918907667379.post-43607625349467597992016-01-13T10:39:00.002-08:002016-01-13T10:39:49.919-08:00Moving Forward with Your Brand<div class="separator" style="clear: both; text-align: center;">
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For those of you that have been following me for a while, you're probably pretty familiar with my process. It's actually very detailed and in depth, but if I had to summarize it - it would go like this: brand homework, brand assessment, storyboarding, team curation, production, and strategic execution. </div>
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I did that <i>exact</i> process for my brand. Because I had to fill out homework for my logo and website (and truthfully, I've sort of always had random stacks of notes about my brand :), I went straight into storyboarding. I made a private Pinterest board and was extremely, extremely particular about what I would pin. I had to clear my head of the things that I loved but I knew weren't true to me. You have to pin with your gut... your honest instinct. And most importantly, I wanted to tap into visuals that reflected my vision moving <i>forward</i>. </div>
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After curating my team, I set up the shoot. My studio manager was there to capture behind the scene images and even video clips. Before the shoot started, I communicated to her that I really wanted some footage of me engaging with the stylist and makeup artists, as well as me directing the model. Why? Because I really wanted visuals that showed the <u>one</u> thing I know is special to my brand - my connection with my clients. This connection happens when the entire team understands the vision, and sometimes it takes life during the actual shoot. Let me just say - it was OVERWHELMING! And I mean that in the best possible way. The inspiration was everywhere and I had to constantly focus on my vision board to make sure I was nailing my visual objectives for this project. </div>
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Coming home with this content was exciting, a bit daunting, and left me with a buzz. I know I've only shared it in glimpses over the past month or two, but that's what this particular project was called to do - leave a trail of where I have been heading to. In a way, these are my visual footprints that mark my ever growing path. Sometimes we need projects like these that we don't share all at once because they serve a different purpose. <span style="font-size: 12.8px;">It's quite funny actually, to do a brand shoot for myself when my work is based on </span><i style="font-size: 12.8px;">other's</i><span style="font-size: 12.8px;"> brands. But my message and who I am remains the same: I am a risk-taker, a dreamer who works for other dreamers that will always seek the human connection between a brand and their audience.</span></div>
<span class="im" style="background-color: white; color: #500050; font-family: arial, sans-serif; font-size: 12.8000001907349px;"></span>Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-18498271250267808212016-01-06T14:02:00.001-08:002016-01-06T14:02:05.803-08:00Ale Vidal<div class="MsoNormal" style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">
About every 3 years, I take time to reanalyze where I am in my business and how my message is being communicated online. These past 2 years were such a defining time in my work that I knew it was time to update my brand and visual presence. Not really re-brand... just truly communicate the evolution of my business and how it has been refined over these past 2 years.</div>
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<b>Current Status: </b>New logo? <i>Check</i>. My logo was designed by Jen Olmstead (<a href="http://jenolmstead.com/" target="_blank">link</a>) to introduce my current shift from "Imaginale" to "Ale Vidal." Website? <i>Almost! </i>It is currently in the final stages, designed by Creative Riot (<a href="http://creative-riot.com/" target="_blank">link</a>) --- who also happen to be my clients! <br />
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Aside from actually re-designing my logo, one of my favorite parts of this entire process was getting to do brand homework for <i>myself</i>. Part of my film process is giving my clients homework, and this time - I was on the other end. I was curious as to what kind of questions I would be asked and I think these 3 truly forced me to articulate what <i>exactly</i> it is that I do...</div>
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<b>Who or what is Ale Vidal? </b></div>
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My name is Ale Vidal – I’m a storytelling creative that connects brands to their audience in an emotional and intimate way. I specialize in directing cinematic, evocative content based on a brand’s worldview by producing short films and photographs. My goal is to create a story that is captivating and true – one that people can’t stop thinking about and find worthy of sharing.<br />
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<b>What makes it special?</b></div>
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<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">It makes people come alive. These films speak a language that transcend logic and so the audience is moved by the brand represented – wanting to further associate with that brand. To me, these are the elements I focus on and transform: emotion, connection, and direction.</span></div>
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<b>Why do your clients choose to work with you?</b></div>
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They either a) long to take their brand to another level – one that is <i>different</i> and creates a gripping connection or b) want to communicate a specific message (campaign) in a way that will create an emotional response with their audience.<br />
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I don't really use the word "re-branding" for this particular process of mine because it's not that my brand message or even visual identity is completely transforming. It's just that we <i>all</i> evolve in our business, our life stage, and who we are as people. That doesn't mean *change* per say, but life gives us <u>clarity</u> as time passes. I knew my current website was no longer communicating my vision moving forward and how it has already evolved. I'm a lot more focused on being a director and I believe that I was in a very photographer-centric arena where now I'd really like to expand my space to involve more agencies and other creatives. </div>
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So that's a little glimpse into what has triggered all of this, and a process that has really been a year in the making. You should try answering those questions for your own business :) Stay tuned as we continue moving forward into this journey.... thanks for being a part of it! </div>
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Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com5tag:blogger.com,1999:blog-8030242918907667379.post-59909717491879415352015-08-07T08:21:00.002-07:002015-08-07T08:22:48.451-07:00The Sun Makes Me Brave <div class="separator" style="clear: both; text-align: center;">
<img border="0" height="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS_jzF68k4tugeySpmrCU-cfLAQYK852vqg3X_O0zrdrgQgGR8AjaSfExl19WxUb3qZQE6TMzse-KPlzDRS_R0hCx2Tt09ejQEmOCXsPf-2AJCMfo22BrLnBjvdVniWnfAeNpprs2Jjd2F/s1600/E97A5018.jpg" width="640" /></div>
It was last year when I first inspired to pair words with visuals. I started coming across some poems on Pinterest (most likely by Tyler Knott or Christopher Poindexter :) and they would just <i>move me</i>. I remember thinking how beautiful it is when someone can hold such intensity in such few words. So much meaning and emotion. All I wanted to do was translate those words into video - into motion.<br />
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<img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DWaP45dz712OKzJ0uZIAvnZ14wvXKBWhGaPEKSzUTops2lyWrvdLKo0KPMO2m7w0oce6cK1hynSGnPAOFSP0Y6kFVCMXOToGyMTHdUErSMavJoEvUGQKT4DgI3cnSUqrpmTuTGCLozBy/s640/E97A5251.jpg" width="640" /></div>
So this Spring, I thought - why not? I partnered up with Kennedy Dawn who is a stylist for <a href="http://www.freepeople.com/" target="_blank">Free People</a> and I decided to come from the perspective of creating this poem for the actual <i>brand (Free People)</i>. Which gave me the idea to address: <b>What does it mean to be free?</b><br />
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Malori of Hoot and Holler was the floral stylist - as most of you know I am drawn to fresh blooms :) Then I partnered with Dianne Tubbs who is an incredible singer/song-writer here in Phoenix.<br />
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<img border="0" height="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9nzSlWRoMO0qKcwcpTbjqJuZe0dkWQ4Hmd-U4VqGL3W95euED6JrBCoFTNup_k-kOYQZt-CEZOygOg1_gKeJPanyKBMnYR-NfkPMmSPDc0lz8_RNmSFlO_bSfLXrTesVxPb762mV6SELP/s1600/E97A5448.jpg" width="640" /></div>
I don't usually film without a very specific story in mind, but for this particular project I did. We were in a spot that had windows and dark spaces, so I basically just filmed her where the light looked most interesting. When I saw the window, I went to the other side and told Kennedy (who was inside) to walk towards the window longingly, as though she were yearning for something on the other side of it. I got chills because the room was so dark that it looked as though she suddenly appeared from the dark.<br />
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<img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzWa9a-re_HMKdK1Ap1TQTbh2cso0noe3636wsAwrcDdf5mmjEx_0h_BlWWq-edZmSvVdPuBdGYJYY3Jeor2srnNbumzCMWQAx0xVmj8CMdV-yzHaoJzsH2_MFHcVVUdqG0qWq1BcZzaUw/s640/E97A5813.jpg" width="640" /><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1r1FN4FyOZCzLBMD64qSX_Bndzmw_5tUfjC6lvL0ndNoiK4MRyBo_eIe5yKl015pn24K9JNEco-zLvoZt3kMTCRfrvHC1OKYcP0UWU7MO2qMmmLxgQvJPqEwy1HuUUHQC9dzGlKASTFiy/s640/E97A5808-WEB.jpg" width="640" /></div>
Once I had the footage filmed, the ONLY thing I knew is that I wanted to answer "<b>What does it mean to be free?"</b> and that I was drawn to the dark/light idea. Dianne came over to my studio office, and I showed her my timeline draft - full of clips that only made sense if they had a connecting story. I told her my idea about light and dark, and she asked me to keep playing the footage. She would listen to the music and just start writing down words. It was a pretty killer moment just watching it happen. We discussed the writings, and the story came alive. I was pretty emotional because these words meant so much more to us as believers. Here we were, inspired by a Free People campaign, but then the words became so much more than these 4 short lines. How many of us struggle with the comfort of the darkness?<br />
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<i>What does it mean to be free?</i></div>
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<i>To be drawn to the day.. and abandon the night.</i></div>
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<i>For the dark brings me comfort,</i></div>
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<i>but the sun... makes me brave.</i></div>
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And that's the first of my mini-narrative series. I realize that the beauty in the poems and words I've read is when the message, above all, grips me and speaks right to me. I don't know what that will continue to look like or evolve, but I'll definitely keep creating from that place. Whatever it looks like :)<br />
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<br />Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com3tag:blogger.com,1999:blog-8030242918907667379.post-36056754379412622152015-07-08T09:37:00.001-07:002015-07-08T14:08:44.252-07:00Flora Apothecary CampaignSooo... there was no way I could JUST post the video for this project. The amount of talent involved and the planning behind all of it deserved a closer look into not only my standard campaign process, but how exactly these ideas brew to the surface...<br />
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1. Create Character // </i></h3>
<a href="http://www.beautilitarian.com/" target="_blank">Alex May</a> and I partnered up to dream up who this "Flora Femme Fatale" would be. We didn't base this on what our desires would be, but instead researched the visuals, the brand, and what words Nikki (my client + owner of <a href="http://www.floraapothecary.com/" target="_blank">Flora Apothecary</a>) used to describe her process. I also had Nikki fill out a questionnaire and some of the words she used was "restoration, mysterious, mother nature, the Sacred Feminine, healthy.." Through all of this research, Alex and I decided that Flora needed to be the ultimate alchemist. Based on Nikki's summary, it felt like this character needed to come from the earth. That she created <i>from</i> the earth but had this air of ethereal mystery - a message of <b>restoration and beauty</b>.<br />
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<img border="0" height="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXFCYIyleSvlwapvjw3BznszFyBDyYyFLUaOPR1YC6EH5xKShP6aDLKMuJhmcDJW4bcYvdW8a1Kb6QPKC3UJm6vSUYqrYOS38T8sM3eXEE_ZE9Nmh1-38Kv84AK70SXhvT3KK_aMnexaVU/s640/SM-E97A7055.jpg" width="640" /></div>
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2. Assemble Team //</i></h3>
Because Flora Apothecary is product-based, I wanted to be sure to have a product stylist in addition to a creative stylist. <a href="http://fawndeviney.tumblr.com/" target="_blank">Fawn</a> created the most beautiful arrangements, incorporating the actual ingredients in Flora Apothecary's products. I also brought one of my favorite florists - Malori of <a href="http://hootandholler.co/" target="_blank">Hoot & Holler </a>- because she loves experimenting with blooms just as much as I do. Such a freaking talent! I was also lucky to snag Stephanie of S<a href="http://www.snmakeupartist.com/" target="_blank">N Makeup</a> on her busiest season :)<br />
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Here Alex is spraying water to create a "dripping" effect on the petals. I wanted to create a scene that the earth was waking our Flora Femme Fatale up with its drops of dew falling on her back.</div>
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Here, Stephanie is helping us create a "foraged hand" by mixing lipstick colors and loose petals on our model, Taylor (from Ford Agency).<br />
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<i>3. Storyboard //</i></h3>
This can only be made possible once the story/character is established. This is actually quite challenging because it isn't necessarily a "chronological" story. This was more of an establishment on what the Flora Apothecary brand is about and the mood, intention, and values of the company. I do all of my storyboarding on Pinterest and specifically pin for 2 things: movement + art direction for my team. I want my team to know exactly the mood of the story by seeing the Pinterest board. After this, I pull specific images to create a seperate Storyboard that serves me as a "timeline guide."<br />
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4. Create + Communicate!</h3>
This is all about <u>direction</u> - which is one of the roles that I've realized is a huge part of what makes my work ... <i>me</i>. There's a particular way that I communicate to the model(s) I work with to get specific movements. I do this also with my team when communicating the story and character. This plays a huge role in the kind of props, fabric, and locations we use. But honestly, at the end of the day - I have to make it happen with the model. No prop or location can replace the connection I must establish with the person in front of my camera. But all of these things <i>together?</i> Oh, that's the magic...<br />
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With all of that said, here is the video portion of the campaign. One of my most eclectic and mysterious films to date...<br />
<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/127502947?title=0" webkitallowfullscreen="" width="640"></iframe><br />
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A huge thanks to <a href="http://markgabriellaos.com/" target="_blank">Mark Gabriel</a> for post-production assistance and inspiring me to push the envelope on movement. AND a special thanks to Brooke, my studio manager, for the behind the scene photos and always ninja-style assistance the day of.<br />
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Now, you MUST MUST MUST visit Flora Apothecary (<a href="http://www.floraapothecary.com/" target="_blank">link</a>) and try her Elixirs which are my personal favorite product in her shop. I promise, hands-down, it is one of the BEST items you can have with you for travel, yoga, nighttime routine, or for any smell-like-a-garden moment you crave :)Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com3tag:blogger.com,1999:blog-8030242918907667379.post-36937316602714486982015-03-04T10:26:00.000-08:002015-03-04T10:26:30.739-08:00Lavender and LaceI've had this vision for about 2 years and finally executed on it this past September.<br />
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The last time I organized a concept shoot like this was when I did Frida back in 2011 - AHH. Remember <a href="http://imaginale.blogspot.com/2012/11/frida-kahlo-wedding-inspiration-shoot.html" target="_blank">Frida</a> (<a href="http://imaginale.blogspot.com/2012/11/frida-kahlo-wedding-inspiration-shoot.html" target="_blank">link</a>)?! That was one of the MOST memorable shoots I've ever done. This will be one of those too...<br />
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This shoot was featured as a Valentine's editorial on Disfunkshion Magazine (<u><a href="http://dfsmag.com/lavender-lace/" target="_blank">link</a></u>). I love what that magazine stands for and am constantly inspired by their visuals. So honored to have this piece featured with them.<br />
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/106336399?title=0" webkitallowfullscreen="" width="640"></iframe><br />
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Huge, huge thanks to my team that made this happen - Hair | <a href="http://www.theconfessionsofahairstylist.com/" target="_blank">Jenny Strebe</a>, Makeup | <a href="http://www.jessicafierro.com/" target="_blank">Jessica Fierro</a>, Model | Alexandra Smith (Agency AZ), Florals | <a href="http://www.posiesfloral.com/" target="_blank">Posies Florals</a><br />
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<br />Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-50679787594404320752015-02-23T06:59:00.000-08:002015-02-23T07:00:27.822-08:00Le Secret d'Audrey - A Paris Elopement Film<div class="separator" style="clear: both; text-align: center;">
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If you count the day that <a href="http://www.lesecretdaudrey.com/" target="_blank">Audrey</a> first contacted me, this has actually been a <i>year</i> in the making.<br />
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The story? Oh, that's been in my head for the longest time. I will always gravitate to a love story. But an elopement in Paris?!! ... I could barely wrap my head around this. Audrey and I communicated over e-mails and long distance calls. I remember when I first heard her French accent over the phone I could BARELY contain myself. I'm such a dork!!<br />
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Actually, after hearing her voice - it immediately occurred to me that we needed to incorporate her speaking in French. Her target market is American brides and if *I* was freaking out about her accent, can you imagine listening to her speak in French?!<br />
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And that's how it all started. I filmed on the plane, the story tucked away in my head, anticipating other moments to film while Jose and I made a trip out of it. In the car, I filmed the buildings, the people on the street, even the noises in the cafe. Though I had an idea of the story, I needed to have enough content with me to give me options when I went home.<br />
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Audrey teamed up an incredible group of vendors, and when we arrived on set, I knew that day would always, always, always live in me. This truly, no doubt, was a day I dreamed of. After getting back to the U.S., I committed myself to not rushing this film and executing every idea I had. Narrative, voice over, sound effects... all of it. And I know this sounds crazy and dramatic, but this film changed me - it changed me as an artist. I'll have to explain another day.<br />
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Here it is guys, my heart is in my throat. Turn up your volume, and enjoy...<br />
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="//player.vimeo.com/video/118285384?title=0" webkitallowfullscreen="" width="640"></iframe><br />
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<br />Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com2tag:blogger.com,1999:blog-8030242918907667379.post-80682737151094884872014-11-25T05:46:00.000-08:002014-11-25T08:50:52.016-08:00Epiphanie Campaign - Behind the Scenes with Ale Vidal<div class="separator" style="clear: both; text-align: left;">
<span style="text-align: start;">So here is an inside look into our approach for the <a href="http://www.epiphaniebags.com/" target="_blank">Epiphanie</a> Fall 2014 campaign.</span></div>
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Before I ever begin ANY visuals, a significant part of my process is understanding my client's promise, values, and vision. And I don't mean understanding their colors or descriptive words only, I mean what their brand <b>stands for</b>. Sometimes I have clients that have a hard time verbalizing it, but they have a clear <u>vision</u>.<b> </b>I help them with this process too. It's deep y'all. I push hard for this because this is how I <b>humanize a brand </b>and make them stand out. I don't ever compromise on this because that would mean compromising on my client. This is what Maile, owner of <a href="http://www.epiphaniebags.com/" target="_blank">Epiphanie</a>, summarized hers as:<br />
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<span style="background-color: #f4cccc;"><span style="font-color: #292929;">"<b>Beauty</b>. <b>Connection</b>. <b>Adventure</b>. I am endlessly inspired by people who live unconventional lives, who go beyond the status quo of what is expected to find whatever it is that fulfills them. I'm inspired by <i>passion</i>, and by the general idea that it's possible to design your life, rather than just react to it."</span></span> </div>
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Um, heck yeah. I completely connect with this on so many levels.<br />
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Once I had this, Alex of <a href="http://www.avestyles.com/" target="_blank">AVE Styles</a> and I collaborated on a Pinterest board to initiate what the visuals would look and feel like. My focus, as usual, is on mood and story. Alex's focus is on styling and art direction which are the <u>tangibles</u>.<br />
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From that, I created a story about a graphic designer/photographer that we would follow and experience parts of her really awesome day. Sort of like the journey that the epiphanie bag gets to go on - without focusing on the bag as a product, and more like an <i>experience</i>. These details also guide what hair, make-up, and location should look like. I also noted in the story that she had a connection with the guy in the film. That while they're "just friends" - they do things like having their own handshake. This gives the film a sub-story and more depth to play with :) Here's a look into my "bedroom scene" storyboard:<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirUmARi_Okj-TIkKdM24JkztNzuhrOrSFNbjlU6vw_vuPcEGPK19qPzeomqVPAI8Z-Tkz7BiIqtGli1zPuA1HF0rrR7hEGg1pvgtvOrif8O-d1Q0qNuIltr-cjy39btsZlpJ9Dhx1YubAV/s1600/epiphanie_imaginale-WEB.jpg" height="572" width="640" /></div>
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Once my team has translated the visuals right before me (models, clothing, hair, make-up) - this allows me to do what I believe I'm made to do: <b>direct and connect</b>. On the day of filming is when my brain goes into a world I can't describe. I guide the people in front of my camera to understand the character and how their movements need to feel authentic and true. I give them visual and emotional cues that occur to me on the spot, or I've thought about in advance, and capture it on camera. Sooo, <i>that</i> happens...<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnVfozT0YcO5VWEj0Nlp8S8eDGRAvlGGtQxojIAucwYqiCU7S8i7SO5YEXXLm5hJ2P5LlDpsQEKJyLlyNQxIEZyGYiStj_DTn-kIZFYceEPI-ItAU7acMoQhQ-tH9z0TiS3FzdmS4NLM9r/s1600/01_epiphanieBTS-1.jpg" height="426" width="640" /></div>
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And after all of that - the inner soul searching, the visual planning, the tangibles, directing, and emotional cues - we get the point that I refer to as <b>"bringing it to life." </b>Sounds dramatic but I don't know any other way to describe it. The story goes from idea to <i>tangible</i>. It's in front of you as a character. It has <u style="font-style: italic;">emotion</u><span style="font-style: italic;">.</span><span style="font-style: italic;"> </span>It is ...<span style="font-style: italic;"> alive. </span>And the most thrilling, yet also scariest part, is YOU - the filmmaker must capture this and immerse your viewer into THIS world that you and your team have created. Phew.<br />
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I was able to do both the lifestyle photos and the brand film for Epiphanie with my incredible team. This is some of the content that our planning translated to:<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlOE-sgiSmB6unOyBylsim1AFi6XKWNLTYUmlwFFLtnsa29L7FBKBe8g7CNE9j1hyphenhyphen-LG5qnCWB-9F9UKK-kMU5r2L73ALC4Jhyphenhyphen0W3OIDq8skvrcYbfXKzJ3f9YWaQQHnWx5lOXLqSFkF7v/s1600/epiphanie-blog2.jpg" height="422" width="640" /></div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiidgTb6EWd3vMH1BlBKjI8qQxpQxaUauu0Pnx4yd2vc1hPa35tnTYwrC86Lc6XKmrn2DdmZgAqvO2dIRSKnagW9ZqbmYR3W6rElzh8FX1avwlarmVf8i9h4iYuogBWf0SZIg5PG_-uGiag/s1600/epiphanie_imaginale_0000.jpg" height="480" width="640" /><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQgHPfA4XifBGfoj-cNwKF0rok6e9-cA5vjG5ZNsBnEUKdgyaq2lfxYHq0jlASCbUzFPMtK7i9p4M4EeMtGgjJUdteIbRru7jw56ZUM1oeJbznjqP3F0Mw-qWAKgZYToPSzlKoMjYS2I-U/s1600/epiphanie-blog.jpg" height="422" width="640" /></div>
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And the film:<br />
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="//player.vimeo.com/video/111233958?title=0" webkitallowfullscreen="" width="640"></iframe> <a href="http://vimeo.com/111233958"></a><br />
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And that is a just a little glimpse at what I do and a preview into more of what I'll be doing this coming 2015. My heart has been set on campaigns for the longest time and I feel insanely proud of watching this bloom. Huge thanks to my team:<br />
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Styling: <a href="http://www.avestyles.com/" target="_blank">Alexandra Evjen</a> | Video Assistant: <a href="http://www.matthail.com/" target="_blank">Matt Hail</a> | Assistant + Behind the Scenes: <a href="http://www.simplyaudreekate.com/" target="_blank">Audree Lopez</a> | Hair: <a href="http://www.theconfessionsofahairstylist.com/" target="_blank">Jenny Strebe</a> | Makeup: <a href="http://www.snmakeupartist.com/" target="_blank">Stephanie Neiheisel</a></div>
Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-60140323995497488702014-07-24T08:47:00.000-07:002014-07-24T08:47:20.599-07:00Clean.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3wQzprwP2xeDk26_UIunXeAdWe_ZUjkxDAe_bRa9UU63pkJIMDNqRDQiZB8cF6VqQd53kf3TBG8dkxelrqVVUjycdAz9dhHDhKpsrVeYSztdV7-D84q8CjQtGFfnJ3qAXemPTJtWGcsbX/s1600/maddie_0007.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3wQzprwP2xeDk26_UIunXeAdWe_ZUjkxDAe_bRa9UU63pkJIMDNqRDQiZB8cF6VqQd53kf3TBG8dkxelrqVVUjycdAz9dhHDhKpsrVeYSztdV7-D84q8CjQtGFfnJ3qAXemPTJtWGcsbX/s1600/maddie_0007.jpg" height="960" width="640" /></a></div>
YES. I finally did it. I cleaned up my blog design. AHHH. Do you love it?!?! I do! I'll be adding a few things in the coming weeks, but ohhhh it feels so good to see my images on this layout.<br />
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I could photograph this girl ALL DANG DAY. <a href="http://madeleinealexandra.com/" target="_blank">Madeleine Alexandra</a> - she's a beast. I just finished editing the video to this. Oh. My. Word. It's different from anything I've done. Sometimes I crave the freedom to experiment and there is nothing like creating movement to a song that is plain and simple, <i>sick</i>. I am completely fine if half of my time is spent making music videos for women or love stories. Yessir. Seventeen year old Ale would be living her DREAM.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com3tag:blogger.com,1999:blog-8030242918907667379.post-9678069240363010432014-07-09T08:51:00.000-07:002014-07-09T08:51:00.985-07:00ReflectionsI remember watching the bench dance with Travis Wall on So You Think You Can Dance years ago and having the same response to the commercials I would watch as a kid. I FELT them. I don't know how to describe it, but it fired me up inside and every fiber in me wanted to be dancing within them.<br />
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That's what I want to do with video and stills. To feel it in your bones.<br />
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The first section of a project <a href="http://madeleinealexandra.com/" target="_blank">Madeleine</a> and I worked on together. Oh yeahhhh.. there's more :)Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-90648595016112134962014-06-25T11:12:00.000-07:002014-06-25T11:12:53.564-07:00Motion Workshop Styled ShootsNow that you know what it's all about (<a href="http://imaginale.blogspot.com/2014/06/the-motion-workshop_23.html" target="_blank">catch up if you don't!</a>) ... we are going to get knee-deep in storyboarding and art directing here.<br />
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First is the vision. The mood. This is the place I start and then <a href="http://www.avestyles.com/blog/" target="_blank">Alex</a> translates this through styling and art direction on Pinterest. Wait, WHAT? The best way I can describe this, is basically that Alex translates the vision I have of the character and mood by pinning images that match that and provide inspiration. I'll also pin a few things that stand out to me as I think about filming and the storyline.<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYg1JEgvEMVyMnyrYXQZuPoHXPRwbtclRkm2eA4CBTXjmudXIkG4swq2-fZtELWr-iQ0ew2SMKuVZ1XtxBG96_ySVMtSxF1lsMA3uBkHBUZ5Xc-vJXmwNUoIFxsSG5bRQdAqnHi6J722GM/s1600/bride1.jpg" height="724" width="640" /></div>
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After this, Alex pulls clothing and props and basically translates our vision board into reality, including finding the model that suits the look. After having worked together so much - Alex knows exactly what kind elements work best for motion - especially my style of filming.<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigFZJYw4KEhnNjQFlvvlL5-RwoTWYx4i81rKKVTB-CxBP3JKDIXB4XaWhObM_DEEJUY6_b07ikQI1Mpla-hOdpv1dAyhmWedtPNd_FH3pYKBmep9Jpe4Sj_LEB13Iu7pmX1cATK2RRrFY1/s1600/motionworkshop_0001.jpg" height="478" width="640" /></div>
There were multiple styled shoots (did I mention Alex Evjen is a beast?!) but I'm only going to focus on a few so I don't overwhelm you with content.<br />
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The bride: I have personally always wanted to set up a shoot with a very haunting, bohemian feel - something that isn't so typical for bridal shoots. I knew this would push some of my attendees out of their comfort zone, and I was okay with that :) Here's a look at the board Alex curated for this look:<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY7M5a3rxO_LIhuzQtsYZAW4MQeXPb31Szuro_PKk4Onb-GrBH9pBkg64IR-odBnKvL9ZtyzJbnPj1uZIfq5hjCEWSNuYS7Jha5MnuA4DCjNSpwnV5A5N0k-EWrm7yB6VzbI8NiHifw87c/s1600/bride2.jpg" height="550" width="640" /></div>
I was DYING. I could swim in this style ALL DAY. One of Alex's clients, <a href="http://www.fameandpartners.com/" target="_blank">Fame & Partners</a>, became one of the workshop sponsors and sent us a gown specifically for this look. If you go on their website, they actually have videos on some of the dresses so you can see it in motion. GENIUS, right?! As soon as we saw a clip of the dress with movement, we knew that was the one.<br />
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Alex took into account the space the attendees were shooting in and communicated some of these ideas to <a href="http://hilarylambphoto.blogspot.com/" target="_blank">Hilary</a> who was doing florals. Every single detail from the the floral cuff on Madeleine's wrist to the florals floating in the fountain were thought about. Here is what I filmed at the workshop for this look:<br />
<iframe allowfullscreen="" frameborder="0" height="362" mozallowfullscreen="" src="//player.vimeo.com/video/95030876?portrait=0" webkitallowfullscreen="" width="644"></iframe><br />
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Because half of my attendees were highschool senior photographers, we made sure to have 2 styled shoots catered specifically to this group.<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF2IGTHJWhjZxZZUN1wjah61LlG6ePQ39eU20M6KGBnEMNccdSDM9JKwtu26vANUgh8gVV1W3ghrgGjmQUB9NblnHAuhAk3siGXmoG0dm9-FKs-01wE1NE4uxnXuRYiEhldxUxpSHlhWRI/s1600/goodvibes1.jpg" height="602" width="640" /></div>
And see what <a href="http://instagram.com/p/nlm_IvzY2Z/" target="_blank">one of my attendees did in motion</a> - BRILLIANT!!<br />
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Translated through photos:<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiau2gu5kOEjYJJ120VI9B4Uy-X9aWOMfA6LYLx1zOggT54hGtFAJOAnnmrMqbzJi9ye899EcXM6kxtfetG9Z9qFMjCyM4Fc5RPDUQdTcAaiTQjKUG24BQQnrjIlhQcX_6bIz3Q1fmOj4wF/s1600/motionworkshop_0003.jpg" height="478" width="640" /></div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5VNOCS2s3QPt29KOGgdPtUEiO03w6rFcBTh74_CYZV3PMpAxiUutdblUXzCG2W2onPa1B0mgte_s8IdNW4DP9KfEOEyoEm7xNA3yI3yMDMled7R3lJ65MVYmnywzggmzCtr_lrGzy1ADO/s1600/motionworkshop_0004.jpg" height="478" width="640" /></div>
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<i><span style="color: #444444; font-size: x-small;">photography by <a href="http://maryclaire-photography.com/" target="_blank">Mary Claire</a></span></i><br />
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I don't know what I would have done without Alex or Mary Claire. There was a moment during lunch that I ran to the back to collect myself and the two of them were right there, full of encouragement and support. I think that's what I'll remember most about these days - these relationships. Brainstorming, slapping on fake tattoos to instagram, pep talks, and dreaming about ways to change our industry.<br />
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What I loved most about this first workshop was watching my attendees grow and change things up by incorporating films into their business. It truly left me speechless to see what they did after the workshop. That's what I want to do in this industry - change the way people think of and use motion :) <a href="http://motion.imaginaledesign.com/" target="_blank">Let me know</a> if you want to be a part of that!<br />
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<i><span style="color: #666666;"><span style="text-align: center;">Styling and Art Direction: </span><a href="http://www.avestyles.com/" style="text-align: center;" target="_blank">AVE Styles</a><span style="text-align: center;"> | Florals: </span><a href="http://hilarylambphoto.blogspot.com/" style="text-align: center;" target="_blank">Hilary Lamb</a><span style="text-align: center;"> | Make-up: </span><a href="http://www.snmakeupartist.com/" style="text-align: center;" target="_blank">SN Makeup</a><span style="text-align: center;"> | Hair: </span><a href="http://instagram.com/mirmaidkenly" style="text-align: center;" target="_blank">Miriam Kenly</a><span style="text-align: center;"> | Model: </span><a href="http://alexandrafashionco.blogspot.com/" style="text-align: center;" target="_blank">Madeleine Alexandra</a><span style="text-align: center;"> | Assistant: </span><a href="http://maryclaire-photography.com/" style="text-align: center;" target="_blank">Mary Claire</a><span style="text-align: center;"> | Dress: </span><a href="http://www.fameandpartners.com/" style="text-align: center;" target="_blank">Fame & Partners</a><span style="text-align: center;"> | Event: </span><a href="http://motion.imaginaledesign.com/" style="text-align: center;" target="_blank">The Motion Workshop</a></span></i>Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com2tag:blogger.com,1999:blog-8030242918907667379.post-84200657489535181922014-06-23T09:36:00.000-07:002014-06-23T09:48:53.617-07:00The Motion Workshop Part 2. // (see Part 1 <a href="http://imaginale.blogspot.com/2014/06/the-motion-workshop.html" target="_blank">here</a>)<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia8oAUzWhZAsPUv88M2o-rgEWNb8uv-PLYxAT7MAQWRLTgszfDuf27tE3JJEaMubSmvB08UbDro0SLJu1o7ogESvhltBiEGujox8RTX9Iis4fjJylH2vePuFYXsPan9H_hk7zeQNm3sMpY/s1600/motionworkshop_006.jpg" height="426" width="640" /></div>
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So why did I decide to hold a workshop?<br />
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I had noticed that a majority of the video workshops happening (online and off) were heavily focused on gear and aimed at very experienced videographers. This sort of left out photographers who didn't originally start their journey through video, but over the past few years have developed a serious interest in it. But it doesn't stop there because I think there's something JUST as important (sometimes even more than) gear when it comes to cinematography: <b>human connection</b>.<br />
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqzwYZOWq6DklxQhmp8oiaov4q1xqj9nbsyf9Ay1ds_2DtRSTIteNxs7YU48wD2kkSa_e1qhDMpmc6BC2uxWSBkkTcHyf_pg-fLj_YWwCPjgEg4YaotleVkAUM38kZGDD8JEinma7flgTP/s1600/motionworkshop_005.jpg" height="960" style="text-align: center;" width="640" /><br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy18xZJQmvkjZQcFirXipJgA382yLJE58QB9mDHDKmE0d-4MN6jS1KdSlV4duaQL_jcCwGRsROhZtnHZ1LVTfkN4wRbCYsRtneYmPpTUga7aQneZwxOJOtaLhXaJg-gHmEu-ZkwQNLVAud/s1600/motionworkshop_002.jpg" height="426" width="640" /></div>
See, photographers have the amazing ability to have gear that can transition them from stills to video/motion instantly AND know the fundamentals of creating an image (composition, message, lighting). But, when you've been thinking in <i>stills</i> for years, the transition to <i>motion</i> isn't always easy. You are no longer capturing a <u>single</u> still. You are <i>unfolding a moment from start to end</i>. Or, you unfold a moment in an <i>unanticipated</i> way to heighten your viewer's interest. See, that's the kind of stuff that gets me excited. How to set a mood through motion, how to direct, how to create a character, and keeping your viewer's attention.<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ1RP4YJBiQ2rJTjazHv0xcG6snC6Vp_CANGJqJ49Pgt8R6256oPahi_LYGkpmJvdqOPMoRIFOXuXrXtpyGMSDgG4wmwgdzByaKzb7ICWN1dqEQg1wSmxllfuAnAmKq4YbXb1uUngQjvs8/s1600/motionworkshop_003.jpg" height="476" width="640" /></div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-YPX1EBuk9LEexhtv6YXO66fgMKS6x9mB_2CyU6Go2t62kQ6VGtIPrys6r6tSWav1SqtPA4WQd1a7OpLj2dh4JZxN_em_o-xXWCyHFLY7JzoGwU4Ta3RzvPjy4xL2JUEeiM_peoj8Ez3Z/s1600/motionworkshop_001.jpg" height="488" width="640" /></div>
<b>The Motion Workshop teaches artists the power of motion storytelling</b>. We cover everything from filming for your brand, consistent imagery, creating value for your product, storyboarding, directing clients who aren't models, human connection, technical details, and a beautifully styled set of shoots to do hands-on filming and editing. I also have one-on-one time with each attendee to discuss their specific journey and what their current needs are to incorporate motion into their work.<br />
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQo-cPlfJ65N2jtnKbIRlhTH4WNiuk6YrlpqTJwHhP_RhpiPjU-UvTXzR8xVjNpIQkx-97jKR2VNk6vT1H_ttpzMdM21uC4n_3hosdXJNew5APtrxtQxfmYhhyphenhyphenhSrJkUo_qychyyukcowB/s1600/motionworkshop_004.jpg" height="496" style="text-align: center;" width="640" /><br />
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbpghXJ3N2GppVwZbgdXxtDNFhOKfKUanvXUNcpwNnSWU7ri4F64CJnq-JfJ7TxwAyOX42hCE2sjT9byx-wSalOBT_HG56Q-AWmxKORQPcEHwk3Go9umCjWZGR3Ebv6d2MBS0oBpx0Po4m/s1600/motionworkshop_007.jpg" height="426" style="text-align: center;" width="640" /><br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpQfKLJuze_z-L4aZBpPTkadM3H0XSLKlwbMH8zr7ZS5Bq7A4LNO9PhX-Qz20tS73fLM-eOrAGCDxXDQWs6pmsm7lnVvKyDYE9YHJp8-PnJtWhnVuAV-MNQ8BOQ6NnLitfYdEeHdN4L4MM/s1600/motionworkshop_008.jpg" height="424" width="640" /></div>
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<span style="font-size: x-small;">Photography by <a href="http://maryclaire-photography.com/" target="_blank">Mary Claire</a></span></div>
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So that's what this is all about. A bit of my world and what I love to do :) <a href="http://motion.imaginaledesign.com/" target="_blank">Here's where to sign up</a> to be on the mailing list to find out when I announce the next one: <a href="http://motion.imaginaledesign.com/" target="_blank">The Motion Workshop</a></div>
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Next, we will unfold the magic that happens in conceptualizing the styled shoots! </div>
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<i><span style="color: #666666;"><span style="text-align: center;">Styling and Art Direction: </span><a href="http://www.avestyles.com/" style="text-align: center;" target="_blank">AVE Styles</a><span style="text-align: center;"> | Florals: </span><a href="http://hilarylambphoto.blogspot.com/" style="text-align: center;" target="_blank">Hilary Lamb</a><span style="text-align: center;"> | Make-up: </span><a href="http://www.snmakeupartist.com/" style="text-align: center;" target="_blank">SN Makeup</a><span style="text-align: center;"> | Hair: </span><a href="http://instagram.com/mirmaidkenly" style="text-align: center;" target="_blank">Miriam Kenly</a><span style="text-align: center;"> | Model: </span><a href="http://alexandrafashionco.blogspot.com/" style="text-align: center;" target="_blank">Madeleine Alexandra</a><span style="text-align: center;"> | Assistant: </span><a href="http://maryclaire-photography.com/" style="text-align: center;" target="_blank">Mary Claire</a><span style="text-align: center;"> | Dress: </span><a href="http://www.fameandpartners.com/" style="text-align: center;" target="_blank">Fame & Partners</a><span style="text-align: center;"> | Event: </span><a href="http://motion.imaginaledesign.com/" style="text-align: center;" target="_blank">The Motion Workshop</a></span></i></div>
Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-31803157874910585422014-06-04T08:20:00.002-07:002014-06-04T08:21:17.193-07:00The Motion WorkshopPart 1.<br />
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This was by far one of the most challenging things I've ever accomplished.<br />
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My heart wouldn't stop racing weeks before <a href="http://motion.imaginaledesign.com/" target="_blank">the workshop</a>, knowing it was just around the corner. A moment I had been waiting for and imagining for so long. I remember back in January having a small freak out about securing a location, getting goody bags, and allllll the tiny, millions of details involved in a workshop. While lying on the couch, I told Alex on the phone "I just don't know if there's enough time for a Spring workshop." Alex then proceeded to remind me that I should start with only 2 things: Me teaching, her styling. That's it. And that's the beauty of our partnership with films - we start with what we know best. Over the next few posts, I'll share more details on what the workshop was like, but today I just wanted to share this image. Since I was teaching, I had to steal little moments to film and photograph some of the styled shoots and this one was by far the one that I resonated with the most.<br />
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There's dreaming, there's pre-visualizing, then there's execution. I start with a message - a mood - maybe a story. I partner with Alex of <a href="http://www.avestyles.com/" target="_blank">AVE Styles</a> to storyboard the tangibles: what will the dress look like? How will it move? What would make sense for the model's hair? I know the characteristics and the <i>emotion</i>, and Alex helps me make it <i>tangible</i>. I'm in love with narratives and directing - so by creating that scene for the model, she can then take hold of that character and embody it. <a href="http://alexandrafashionco.blogspot.com/" target="_blank">Madeleine Alexandra</a>, this girl right here, was made for motion. Everyday, I am thankful for small dreams that turn into realities and this is what I want to keep making...<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU0n0Q_YUEKwPJjcLxbrxCGj9JXlXnuFCDxaQGjxfQfh8WQIP6NgEXi-RJvOFn-8HieP-1clhpm3zvzahaHxVTWbu7LqAgElIVinZ6AuW9bYypSajmLEkiupakqp4A8r39cmD6FEIGrmpP/s1600/MadeleineAlexandra-web.jpg" height="975" width="650" /></div>
Probably one of my most favorite images.<br />
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This team. This teeeeeam. These artists have my back. It's one of those things that I don't even have to "check in" because I just KNOW they get it. I'm thankful for their killer talent:<br />
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Styling & Art Direction: <a href="http://www.avestyles.com/" target="_blank">AVE Styles</a> | Florals: <a href="http://hilarylambphoto.blogspot.com/" target="_blank">Hilary Lamb</a> | Make-up: <a href="http://www.snmakeupartist.com/" target="_blank">SN Makeup</a> | Hair: <a href="http://instagram.com/mirmaidkenly" target="_blank">Miriam Kenly</a> | Model: <a href="http://alexandrafashionco.blogspot.com/" target="_blank">Madeleine Alexandra</a> | Assistant: <a href="http://maryclaire-photography.com/" target="_blank">Mary Claire</a> | Dress: <a href="http://www.fameandpartners.com/" target="_blank">Fame & Partners</a> | Event: <a href="http://motion.imaginaledesign.com/" target="_blank">The Motion Workshop</a></div>
<br />Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com0tag:blogger.com,1999:blog-8030242918907667379.post-5909244330916020872014-04-08T07:58:00.000-07:002014-04-08T08:31:56.746-07:00People's stories are buried deep.As a storyteller - <i>we</i> are the ones responsible for <b>creating the circumstance</b> where the story will rise to the surface. People's stories are buried deep. You can't expect them to magically show up.<br />
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And to be honest with you, this is one of the most crucial steps for me in making these brand films. Once a client and I are on the same page about being a good fit, THAT is the next conversation we have. A conversation about <i>purpose</i>, about our promise to our audience, about what <i>makes you different</i>. I don't expect my client to tell me all of this - I have to guide them by creating an environment that will bring this out.<br />
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So, there we were, sitting in <a href="http://jocelyncaseydesign.com/" target="_blank">Jocelyn's</a> dining room talking about this very thing. And it was like my filmmaking approach was looking into a MIRROR. The intimacy and depth behind Jocelyn's design process is beautiful and goes <a href="http://www.theinnerinterior.com/about/" target="_blank"><i>beyond</i> designing a room</a>. I mean, you start to think about the way you want to <b>live your life</b>. THAT kind of depth.<br />
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<b>I realized this film needed audio</b>. And "needed" in the sense that I couldn't justly make this film without you hearing what Jocelyn had to say. Which is really funny because if you know me, you know that I try very hard to AVOID incorporating (speaking) audio. I used to see it as a way that people would literally "tell" a story rather than <i>experience</i> it. But during our conversation, my gut immediately told me that this particular message <i>had</i> to be spoken - something that I rarely feel. I love it. I know there is such power in the words that someone has to say and I'm excited to keep finding pockets of these moments where sometimes words are the only way to get to the heart of the story.<br />
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I would've never imagined that this initial inquiry from an "interior designer" would evolve into a story like this. A story that strongly rings true to my own theory in brand films. Huge thank you to my girls Alex of <a href="http://www.avestyles.com/" target="_blank">AVE Styles</a> and <a href="http://maryclaire-photography.com/" target="_blank">Mary Claire</a> for assisting me and the amazing <a href="http://promisetangeman.com/" target="_blank">Promise</a> for sending Jocelyn my way.<br />
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"That is the blueprint of my work. It's that someone leaves our conversation knowing more about who they want to be, and how they want to live." Absolutely Jocelyn... absolutely.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com4tag:blogger.com,1999:blog-8030242918907667379.post-75262242434489082502014-03-10T10:38:00.000-07:002014-03-10T11:52:29.708-07:00Who Are You Talking To<br />
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Coming up for air from editing to share some of my notes from a <a href="http://photofieldtrip.com/" target="_blank">workshop I attended</a> last weekend.<br />
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I'm staring at my notebook, jam-packed with my writing and I realize that I have to take it one bite at a time. My favorite talk at the workshop was <a href="http://www.arakad.com/gwolf2/homegw2.html" target="_blank">Guillaume Wolf</a>'s on the psychology behind branding. Y'all - my little fingers could barely keep up during his talk!! Ridiculous. I freaking inhale everything that comes to branding. What can I say, it fascinates me. Let's dive in...<br />
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<b>W.A.I.T.T. // </b>Who Am I Talking To?<br />
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We, as artists, filmmakers, photographers, and designers are <i>communicators</i>. Guillaume described communication design as "communication that creates a <b>precise response</b> in your audience." This is often seen as an emotional response or one of action.<br />
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So then, if our content (photo, film, website, whatever) is a MESSAGE - are we treating it that way? Are you seriously asking yourself - "what am I saying with this image?" But most importantly, <b>who am I talking to?!</b><br />
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Because here's the thing, when you have clearly defined WHO it is you're talking to, this can guide everything you share online. If I know the client I want to attract, (almost) every time I am sharing something through my business - I have to ask myself if it aligns with the values and beliefs of that client, because if it doesn't, then I can be <i>confusing</i> them. I will shout this from the rooftops - <b>pay attention to the content you share</b>. Heck, pay attention to the content <b>you create</b>.<br />
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We are sending messages. That's the moral of this post. But because we are the creators of this message, we are responsible for knowing <i>who</i> it is we want to <u>listen</u>. So let's start there - with defining our "who." What might help you is asking yourself these questions: <b>what does their lifestyle look like</b>? Your dream client. <b>What do they value</b>?<br />
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-- photos of Jocelyn from <a href="http://www.theinnerinterior.com/" target="_blank">The Inner Interior</a> // An artist who embodies this very idea. She is a designer who's work is completely guided by meaning and purpose - the heart of the client.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com0tag:blogger.com,1999:blog-8030242918907667379.post-82377833734436792692014-02-03T09:58:00.000-08:002014-02-03T10:21:32.899-08:00Loving Who You Work WithThis film gives me chills. <i>Chills</i>. There are moments when I'm filming and I feel in my gut, <i>this is going to be sick!!!</i> - but I don't say anything out loud because I like to manage expectations and WHAT IF it's NOT like I thought it was going to be?!<br />
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Well, this particular weekend in Texas with <a href="http://www.amandahollowayphotography.com/" target="_blank">Amanda Holloway</a> was insane. It was all a whirl wind from her contacting me in December to us filming within 3 weeks later. These clients - y'all - they just are on a different level.<br />
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I know. <a href="http://imaginale.blogspot.com/2013/12/deconstructing-photo.html" target="_blank">I've said this </a>over and <a href="http://imaginale.blogspot.com/2013/02/your-brand-is-not-defined-by-color.html" target="_blank">over</a>, but it's because I NEED YOU to see that it's true. It's not about a client fitting your style - it's about a client <i>believing IN your style</i>. Your promise. Sometimes it is an obvious pairing - a dream client - no questions asked. And sometimes it's not. But <i>sometimes</i> - there's a client in the middle - someone that is willing to meet you there if you just verbalize what your promise, your experience, their final product <i>could look like</i>. It is at that point that the client decides that either they love the vision or they hate it and <u>that</u> should decide if you are their artist. That's it.<br />
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But please know that this is coming from a journey that included having to say yes to certain free projects and no to certain paid ones. I didn't start my business with dream clients. I started my business with a promise to be true to who I am. And that film right there is why I value who I work with so much. How does it go ... "You will be the best at being you." And there's only one you, right?Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com3tag:blogger.com,1999:blog-8030242918907667379.post-1386007482471042022014-01-21T07:14:00.000-08:002014-01-21T07:14:19.954-08:00Floral Edge: My Place<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7iMRHaRlFLY4rn3-850eKs29VxwyKwQ9djIvZdyr1K_CE9wZ7qaXXcKdEK0qaWsn-hGBDA__cj8PDcYyhlEoKxsbvxYS4pvelE8uwdbGyQ6rSZ20DeGE6j1STmyTzikyTwvaSOslcU0iK/s1600/steph-imaginale-photo_0002.jpg" height="478" width="640" /></div>
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In the midst of the holidays winding down last year, I had a sudden urge to do a personal project. I had a specific vision in my head and I knew who would be perfect for it. <br />
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While I've seen plenty of floral crowns making rounds on social media, I'm still obsessed. However, I knew I wanted to take a different approach to it. If I take time to work on <i>any</i> personal projects, then the project has to be the kind of work that can't get out of my head. The kind of work I yearn to do more of, no matter how busy I may be. We should <i>all</i> make time for those moments...<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizHS31ZIfVMs2NHAIE7vcOpX_rowm_mebGXAsYQXlMYu7hQuGyxS-AZBWHi4FIC7O9yDldUc2NBc3AXbH1y2FvFz8H7dUvTcqqg2vtDvlndJIGTGp_JPtLVfLJXuFo-XXqR0iiFjFswi_z/s1600/steph-imaginale-photo_0003.jpg" height="960" width="640" /></div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOxz5nyNZ8PAPQwSD2cqVAC0Gaye6tQteLnPnSHzSk_HBKGyBgr_o-gI03Mn3MIq4tbgPbTDlknwozIKaWG5iJXid9OZHsz8wUyfBCk9ZwjSagJjAQseBX7uIXCWjM6VOcBC2-F-aV1Q6V/s1600/steph-imaginale-photo_0004.jpg" height="478" width="640" /></div>
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There's nothing more inspiring than having a subject that completely embodies your vision. That would be Stephanie - who was also the <a href="http://www.snmakeupartist.com/" target="_blank">make-up artist</a>. I contacted <a href="http://www.avestyles.com/" target="_blank">Alex</a> to pull specifics for styling and we made it happen. My original plan was to go with one of <a href="http://mignonnehandmade.com/" target="_blank">Mignonne Handmade's</a> gorgeous floral crowns - but as soon as the girls dug through my closet and found this red floral crown I made last year, they knew it was perfect for Stephanie. Not many can pull off this dramatic crown.</div>
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I mean, black lace bra, tattoos, graphic tee, and a red floral crown? Y E S</div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWXipcqKjQ7sQRiKk-MaO_tQ9IyoZbtfxRpAzwvdMC-Hwen7UH4WdzXVAzy6_PHxydeWRLKVpEjekGnNmIo-TA2zH7GHaqavTnk8m-8t3dvn8RbO4HAi6fMWTdRZoL-E2YeP5pw1K83DZF/s1600/steph-imaginale-photo_0009.jpg" height="960" width="640" /></div>
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These were shot in film...</div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ7CLBKMf5X_SWAfMTECuhPDx4U2pTWEn2UrmiT9doiThJMkNwPjiQE4tcDewZ3vc5X5YNGRHQQSAKa06hViHWao1VaKUP4mCWMQgB-U0FgbU7bPZm10RMK69kcQWatgbBVSv-vNLe8cUI/s1600/steph-imaginale-photo_0010.jpg" height="850" width="640" /></div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmb-ZfeT6GRkPdk0K1n22OQPBnr2R212g7VZJlCQqYufg-14LuFUTm5S_7x_IYSgSui2emNN2fMNStTf437rGnDg-w7lzQow8wJVhMovBtF8Ko19dBlNpbFLs3iPgbGt6A5bEif36sjv0u/s1600/steph-imaginale-photo_0007.jpg" height="850" width="640" /></div>
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I don't know what it is, but I completely resonate with mixing the tough and soft. The haunting with the romantic. The sketched lines with the watercolor. It's a visual that speaks to my style and I don't always get to express it. But when I do... AHHHH it feels liberating.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBVMjeokztiga227zXUEU3SoAqb4G0pNvkHUjDlUYtuKTzT5kOqNM5AmodE27yTFTWMHDQ_Qx-xU6uTX6Y6Il6PNUy5IHsi6mAuoFlLs0xUpQDm2JhhmVNKXMya0yhBYOkZW-Os68_cUoz/s1600/steph-imaginale-photo_0013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBVMjeokztiga227zXUEU3SoAqb4G0pNvkHUjDlUYtuKTzT5kOqNM5AmodE27yTFTWMHDQ_Qx-xU6uTX6Y6Il6PNUy5IHsi6mAuoFlLs0xUpQDm2JhhmVNKXMya0yhBYOkZW-Os68_cUoz/s1600/steph-imaginale-photo_0013.jpg" height="850" width="640" /></a></div>
And getting to <a href="http://instagram.com/p/jKMeLbACy_/" target="_blank">do this in <i>motion</i></a>? That's my dream. Speaking of motion, I made a special announcement about releasing my first Motion Workshop. Details <a href="http://www.themotionworkshop.com/" target="_blank">here</a> :) What can YOU not get out of your head? What's holding you back? What if you kept it simple? <i>I want you to make it happen</i>.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com2tag:blogger.com,1999:blog-8030242918907667379.post-66174059825113928472013-12-23T08:29:00.000-08:002013-12-23T08:31:29.331-08:00Deconstructing a Photo <div class="separator" style="clear: both; text-align: center;">
<img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC7SpTM58-zb9naVKV1mXaDAnzQFfRNdyzvTP6pUzaOuRJVR0bJfAflNqO3EmWfX9S_Fr_lockD8YMqJyS0hpy6JdclHENo-VC2pCOnUtouNg1DJrgBuemK4SxrM8oP0Y8rCFcWulB44xZ/s640/katie-imaginale-blog_0001.jpg" width="640" /></div>
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Let's dig deep into the process of these images of Katie of <a href="http://www.laroussephoto.com/" target="_blank">La Rousse Photo</a>. Like I said before, Katie loves movement as much as I do. I wanted these images to feel like you were swimming in between the movement.</div>
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<b>Pre-visualize</b>. Before you start your shoot, ask yourself what type of <i>mood</i> you'd like to establish with your images. If I don't have a message to tell or an emotion to establish, then I'm shooting <i>without intention</i>. When I DO have a message, I am finding ways to TELL YOU this message. I think about how my composition, subject movement, and light are the ways in which I communicate. It can't just be about what's in front of me. </div>
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And behind the layers of creating the photo - before I even pick up the camera - it all starts with your subject. Honestly, what takes time in a business is to draw in the clients that resonate with your style. And I'm not talking about clients <u>with</u> style, I'm talking about clients that simply connect with <i>your</i> work emotionally. <b>They will bring it if they believe in it.</b> If you're not there yet, then start with friends. Take steps towards that direction. If you are consistent, I promise you will get there sooner. If you have a hard time articulating the style, hire a stylist. Alex of <a href="http://www.avestyles.com/" target="_blank">AVE Styles</a> was Katie's styling consultant to prep her for her trip from LA.<br />
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You're as strong as your team.<br />
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And if it's just you (which is completely fine) then at least sit down, before the camera is in your hand, and imagine what those photos of that <i>specific</i> person in that <i>specific</i> environment <b>could</b> look like. Once you're there, don't force anything - but at least you will be <i>mentally</i> prepared to create visuals with a meaning.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com5tag:blogger.com,1999:blog-8030242918907667379.post-81070908432866962922013-12-12T15:19:00.000-08:002013-12-23T08:29:56.516-08:00A curious soul<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie5azOy3hWVsQ1-AKH-gIkGEdIIYn8osFuT4cPUXNUCW7BmRYT-cNWYsQGADWHJWe5RNEx_ldhyphenhyphenXOzyj437sYQU31TUxDptG4K2hyphenhyphen6yHbMd21mW7QjqW9FZ3SNRrOS9dr_xKNIhpRAfYYs/s1600/katie_imaginale_blog.jpg" width="640" /></div>
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A preview of my shoot with Katie - photographer of <a href="http://www.laroussephoto.com/" target="_blank">La Rousse Photo</a> which means <i>the redhead</i> in French. I knew from our interaction that we would work great together. I mean, when someone says "red lipstick" - you pretty much have me there - BUT, on top of that, she loves movement ... the unpolished-in-between as much as I do. At first I thought these photos were going to be for her website since she's a photographer, but right before we began our shoot, I realized Katie just wanted this <i>experience</i> (and the images of course). She felt connected to my work. More than anything, Katie wanted to walk away with "something different."<br />
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And I hope that's what I gave her ;)Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-50617656656465039162013-11-25T08:18:00.000-08:002013-11-25T08:18:53.052-08:00Content Creation for Brands<div class="separator" style="clear: both; text-align: center;">
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<img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9oG7XoRh-Yuq5Mq7ZAwjd6LS7sYzVTMFRjq2r2otbp_rR05TAHwRHQT4ISxQ7Bn5jpZcfgAKUtqOntFsQtUnJVSSYDS88vpBMjpk7mL_FGeZyo0ilP94khVQtxUYyrqgm8gmM2dFw9sBn/s640/loneflag-imaginale_0002.jpg" width="640" /></div>
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I don't know when exactly it happened during my conversation with <a href="http://www.avestyles.com/" target="_blank">Alex</a>, but we used the word "original content creation." And it was one of those moments that just made you say "YES!!!" We were able to articulate <i>specifically</i> what our partnership was doing. The impact of our gifts used <i>together</i>.</div>
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Alex is a stylist. I am a cinematographer. But <i>together</i>, we create content to be used strategically for brands. Alex isn't just a "stylist." She is able to curate content that not only aligns with the story we want to tell, but resonates with social media (<b>PAUSE</b>: Curate - to collect, style, and piece together with purpose). Then I come in and shoot it with Pinterest / Social Media in mind AND with the story of the brand. That's how your content is <i>strategic</i>. Now, you have a purpose for the way you shoot because you have a message to tell. Alex couldn't have <a href="http://www.avestyles.com/blog/personal/original-content-creation/" target="_blank">said it better on her blog</a>.</div>
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<img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC9LRRJKGPQPl6F9s6wyL4BGMJAOOs3Ng_Qy1wEa6xNeii3pwT2k5JC-CwuPhR7luglgmbCwdSGohFzy62GApV9TOMambVo8n3pN8jsMPNYo6EwrpaLV-Uh8p2P68Cwiz1WjVcUbOdA7Pk/s640/loneflag-imaginale_0003.jpg" width="640" /></div>
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Getting to work with <a href="http://www.loneflag.co/blog/" target="_blank">Lone Flag</a> was so inspiring. They are a new, retail shop with a very specific look and well defined mission statement. I get fired up when I work with brands that have a confident understanding of their style but are looking for ways to tell their story through strategic visuals. Because their shop is new, this also allowed Alex to use <a href="http://www.pinterest.com/alexandraevjen/" target="_blank">her Pinterest</a> marketing and curating to draw traffic to them. More pins = more traffic = more probability someone will buy. </div>
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Am I boring you? Cause this stuff makes my heart race :)</div>
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<img border="0" height="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLMisPcHPJzYWyjVyFD_UBx75l2e1QZmNdMx4dF79zWoGZpImcLhIZk74ez8ZjJeVUrAt5WqhaUjvLsz3ImcRtouUTR6B2URtSFMrsMNit85vsUQ5_yMjv-k3-1cAmf4oxxwLImw3RRml7/s1600/loneflag-imaginale_0004.jpg" width="640" /></div>
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More importantly, helping businesses grow makes my heart race. Working with others makes my heart race. I'm so thankful to see how this evolves using the gifts that God said "yep, this one's made for Ale."<br />
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In case you missed the brand film last week, <a href="http://imaginale.blogspot.com/2013/11/lone-flag-brand-film.html" target="_blank">you can see it here</a>. Thanks for following along on this journey with me :)Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com0tag:blogger.com,1999:blog-8030242918907667379.post-62265833792114732602013-11-20T12:57:00.001-08:002013-11-20T12:58:15.510-08:00Lone Flag Brand FilmLet me tell you, the debate between releasing the photos AND video at the same time in my head was intense.<br />
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But in this case - I need you to see both separately.<br />
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This film is a labor of love and more specifically - a motion piece with original content creation. I know some of you have wondered what Alex of <a href="http://www.avestyles.com/">AVE Styles</a> and I are creating together. The easiest way to understand is cinematography + art direction with a specific goal to boost brands (via campaign films, stills, and Pinterest content). And you guys. <a href="http://www.loneflag.co/">LONE FLAG</a>. Oh-my-laaaaawd. The coolness that drips from the couple behind this retail concept is like butter. Except maybe butter made from coconut oil because they're <i>that</i> cool.<br />
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In all seriousness, when we first exchanged e-mails with Kelli and Sam about the story of Lone Flag - the word that was constantly used was "community." They are a brand with a focus on American made goods and they partner with other vendors that share the same mission statement. Visually, I could <i>feel</i> the masculine and raw elements of this brand so I really wanted to portray that and the community in motion. Alex curated a specific look for the overall feel and this is how we brought it to life...<br />
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<iframe allowfullscreen="" frameborder="0" height="377" mozallowfullscreen="" src="//player.vimeo.com/video/79310606?byline=0" webkitallowfullscreen="" width="670"></iframe><br />
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Woooooo!! :)Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com1tag:blogger.com,1999:blog-8030242918907667379.post-3245035556344223762013-11-15T09:51:00.000-08:002013-11-15T09:51:51.707-08:00Teaching<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijxpa0GIKVDRUbO-botY5g52uuHacBgGz0_y3QTbLLTE5R-ixhT6OS3V_5Mm0MbRtSw7Etx6ftOY-g0-uP5ralOOXhpgKivKZw5Sl5qTneO5i0JdF7LXurSZlA9JMcyXV_g81YwJbsfRXC/s640/imaginale-teaching-photo.jpg" width="640" /></div>
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This is a still from the <a href="http://www.blinkconference.com/index2.php#!/HOME" target="_blank">Blink Conference</a> during my one-on-one mentoring session.<br />
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Branding was a huge topic (always is, isn't it?). Here's a question for you. <b>When these things change: profession, roles, geography, association, etc. - who are you?</b> What skills, abilities, interests, *memories*, and insights are STILL there? </div>
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This was in my notes from Tamara Lackey's presentation a few years ago.<br />
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For me, it's definitely teaching and motivating. Regardless if there's a camera in my hand. Hope this helps you dig deeper into what your purpose is. What you're meant for.</div>
Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com0tag:blogger.com,1999:blog-8030242918907667379.post-60986146218684863842013-11-06T09:26:00.000-08:002013-11-07T09:19:28.877-08:00Fur VestI have to say, the perks of shooting an editorial piece is learning some of the styling tricks. I photographed Ashley of <a href="http://theshineproject.storenvy.com/" target="_blank">The Shine Project</a> for Emma Magazine's <a href="http://issuu.com/magazineemma/docs/november/34?e=6633980/5468369" target="_blank">how to style a faux fur vest 3 ways</a> and I WANT this outfit!!!<br />
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<img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfH_3982YnR3vp6kPyC47flNO2SvkFATSjmFEKFbFYd_MoDU01sYN8vugLBF-HVt6fT0azTsmjWjvExGeAFEP3_UDFC3-wsEMi0Sl6OCqLHJM-58qJfNr7fvsbGF0f7hLiWIt4_UFsCmxU/s640/emma-imaginale1.jpg" width="640" /></div>
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<img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRxIocgD_PB37N6be68bp-3C8zYN3oaC7hwUHj_LV7WCzJH7cPc9a3T50UyMirfH8clgu-9thZOfb0XH6bOAI9_B36RuI8CxrW9nv6mWryp2AOuDYNL75DAZIuO0FOOw7YMeIDNqJczN67/s640/emma-imaginale-2.jpg" width="640" /></div>
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<span style="font-size: x-small;"><b>vest: </b>Nordstrom, <b>sweater:</b> Gap</span></div>
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Including the ripped jeans. I would have never thought to pair that sweater with that fur vest. But that's what Mallory Jarvis is there for, not <i>moi</i>. But seriously, I was like: <i>jeans, get on my legs please</i>.<br />
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And that lipstick? Oh, you know I was loving that ;)Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com0tag:blogger.com,1999:blog-8030242918907667379.post-89073525819731367972013-11-05T09:08:00.001-08:002013-11-05T10:24:09.882-08:00Let's Take a Ride<div class="separator" style="clear: both; text-align: center;">
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<img border="0" height="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-GqHyDei10yG94XWzIGRD6NqLlfs3Bbf2T5K_63zF83Wozcg1HknmLxykb1VfGg2zt-yCUtdEljDKvdprNNV-JguJ-nPztRsjEAJvcPnb5eO1eTK-YZqmZBYsu9JsEQjF7_tuA_Yml690/s1600/loneflag-imaginale.jpg" width="640" /></div>
<span style="font-size: x-small;"><b>Sam</b>: Zuriick Boots, Rogue Territory Denim // <b>Kelli</b>: Loup (top) all sold at <a href="http://www.loneflag.co/" target="_blank">Lone Flag</a></span></div>
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So pumped.<br />
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This is a glimpse at the journey Alex of <a href="http://www.avestyles.com/" target="_blank">AVE Styles</a> and I have designed for brands that we resonate with. Content creation with purpose and direction. The funny thing is that this image wasn't even planned. In fact, it was at the end of the day and a sort of fleeting thought. But what I love most is that this is a <i>real</i> couple (<a href="http://www.kellimurray.com/" target="_blank">Kelli Murray</a> + her husband Sam), Sam <i>does</i> ride this bike, and yes - with this kind of style. Insane. (<i>Insane is the amount of talent we interacted with that day. But that's for a later post.</i>)<br />
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These recent and next few months have been pretty defining for me. I recently came across this goose-bump-hair-raising spoken word artist - <a href="http://www.shanekoyczan.com/?c=upworthy" target="_blank">Shane Koyczan</a> - and I can't stop thinking about one of his poems where he said: "That's what we were told [as kids]. Stand up for yourself. That's hard to do if you don't know who <i>you</i> are. We were expected to define ourselves at such a young age. [...] What do you want to be when you grow up? I always thought that was an unfair question. It presupposes what we already are. We were kids." He goes on to say how as a kid he wanted to be a man and throughout life that changed with his life experience. Anyway, I chewed on that phrase because I realized, <i>he's right</i>, even as kids we were expected to articulate these things. Isn't that the story of our life? Defining ourselves and trying to shed light on what our story is?<br />
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When I was little, I made so many things up in my head. No joke. The funniest thing is that I <b>believed</b> them. But I think it's that kind of faith that always stayed in me. I truly, hand to heart, believe in people - sometimes more than they can in themselves. So this question of what to be when I grow up, believing I could be anything, and now shifting this to others through my line of work (and now, and now, and now... *<i>inhales*</i>) - it's just all coming together. That's it.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com5tag:blogger.com,1999:blog-8030242918907667379.post-41554950036391288792013-10-22T10:52:00.001-07:002013-11-04T16:08:56.988-08:00Lost in the Woods<div class="separator" style="clear: both; text-align: left;">
<span style="text-align: left;">I stepped into the bed and it immediately began rocking side to side. </span><i style="text-align: left;">Woah</i><span style="text-align: left;">. </span><i style="text-align: left;">Can I sleep through this?</i><span style="text-align: left;"> The bed felt like a rocking boat, swaying in the darkness. Windows surrounded the room and roof and you could hear the rain against the glass. I thought... </span><i style="text-align: left;">this is insane</i><span style="text-align: left;">. In a really amazing way. And scary - because let me tell you, out in the woods - it gets DARK.</span></div>
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This, my friends, is the kind of cabin that my sister in law finds. I don't even know how I would begin to find a place like this. I may google "really cool cabin" but I highly doubt I would get somewhere fast with that kind of search. But I was lucky enough to join her on this little trip - for no other reason than to just hang!</div>
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So <i>obviously</i> when you are staying in cabins that look straight out of a storybook, one must do a photoshoot. And by one I mean <i>moi</i> and by photoshoot I mean the <i>weird stuff</i>. </div>
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<img border="0" height="829" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuFiFfabX4zpiUZIJEZ3xEAwb3AfjMxZflgbOM558Hg8GkUDEY8LYG9DY9OW_Kj4PgLpzJAhaUZ7xhHteKRF0gNOW4XjkXTwD5c1ILfWJKmWJjUBwAdWYwigou_aSlWsFgyssVY1i_0ZTE/s1600/jasmine-imaginale_0009.jpg" width="640" /></div>
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How insane is this cabin?!<br />
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Love..</div>
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I should really collect an album of the photoshoots Jasmine and I have done since I started dating her brother. I remember the first one I wore this insanely long, platinum wig that made me fairly resemble Lady Gaga. I hope we are old and gray still doing these one day. </div>
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And what would you know - I was also in front of the lens! But those will have to come later ;)</div>
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Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com2tag:blogger.com,1999:blog-8030242918907667379.post-27083967938303593592013-10-16T09:14:00.002-07:002013-10-16T09:14:27.478-07:00JJ Number 8 Brand FilmI won't forget the summer of 2013. There were projects and videos that I will always look back on and know those represent the shift in my business.<br />
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This is one of those videos:<br />
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<iframe allowfullscreen="" frameborder="0" height="377" mozallowfullscreen="" src="//player.vimeo.com/video/74678213?byline=0" webkitallowfullscreen="" width="670"></iframe><br />
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Before releasing this film, I wanted to make sure my portfolio reflected these changes - <a href="http://imaginaledesign.com/">take a look</a>!<br />
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Because I don't know how else to express it :) That's it. Just gratefulness for a little more and more clarity.Imaginale Designhttp://www.blogger.com/profile/11648616424467549705noreply@blogger.com3